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Blog

How to Optimize Your Website for Voice Search

Posted by Miami SEM Team on June 6, 2023

Voice search is becoming more popular and convenient as more people use smart speakers, smartphones and voice assistants to search for information. According to a report by Juniper Research, the voice-based market size could reach $99 billion by 2026. This means that business owners need to adapt their SEO strategy to capture this growing market.… Continue reading How to Optimize Your Website for Voice Search

Blog

Leadership in Times of AI – 7 tips from the Trenches

Posted by Miami SEM Team on June 2, 2023

I know what you are thinking: Not another ChatGPT article! But hear me out: As a leader at Qode Media, Qode Agency, and Miami SEM, I have witnessed firsthand the impact of AI disruption on digital marketing agencies. Introducing AI tools like Jasper, ChatGPT, and Fliki has sent tremors of uncertainty all throughout our industry… Continue reading Leadership in Times of AI – 7 tips from the Trenches

Blog

4 Pieces of “Wisdom” for Marketers

Posted by Miami SEM Team on March 21, 2023

Originally posted in Forbes and updated for this blog. Frank Rojas is a Managing director of Miami SEM, an SEO agency in Miami, Florida. 2022 marked the 10th anniversary of since I started working as a digital marketer. Before that, if someone had mentioned marketing back in my homeland of Cuba, someone else would reply… Continue reading 4 Pieces of “Wisdom” for Marketers

Blog, Google Ads, PPC, Search

The Pros and Cons of Google Performance Max Campaigns

Posted by Miami SEM Team on February 27, 2023

Are you a Miami business owner looking to improve your digital advertising strategy? Google Performance Max campaigns may be the solution you’ve been searching for. This relatively new Google Ads offering promises to deliver superior results compared to traditional search and display campaigns. However, as with any advertising strategy, there are pros and cons to… Continue reading The Pros and Cons of Google Performance Max Campaigns

Blog

Miami SEM’s Tips that Brands need to know for blog content creation

Posted by Miami SEM Team on February 8, 2023

At Miami SEM, we love to work with our clients in incorporating a content strategy to reflect what we call the “V V” approach, meaning communicating the brand’s Values and bringing Value to the audience and potential clients. When launching a blog to highlight your brand, it is crucial to focus on creating valuable and… Continue reading Miami SEM’s Tips that Brands need to know for blog content creation

2023, Blog

AI-generated Content in your SEO Strategy. Pros and Cons.

Posted by Miami SEM Team on February 2, 2023

As technology continues to evolve and change, your search engine optimization (SEO) must also adapt its strategies to stay ahead of the game. One approach that is gaining popularity is the use of AI-generated content for content creation. Particularly after the media uproar caused by ChatGPT by Open AI. AI-generated content can provide a number… Continue reading AI-generated Content in your SEO Strategy. Pros and Cons.

2023, Blog, Trends

Marketing tips to grow in the Hispanic market

Posted by Miami SEM Team on January 17, 2023

The Hispanic market has been the fastest-growing market in the United States in recent years. The economic growth rate, quality of life, and increased jobs within this community have been directly proportional to its demographic growth. This is why it is positioned as one of the most attractive markets for any company in the United… Continue reading Marketing tips to grow in the Hispanic market

Blog, SEO

SEO Strategies & Tips for 2023 by Miami SEM

Posted by Miami SEM Team on January 3, 2023

SEO is continuously evolving, and it can be challenging to stay up-to-date on the latest strategies and best practices. That‘s why we, your team at Miami SEM, are happy to provide a few general tips that are likely to be valuable for your online marketing strategy in 2023: Focus on user experience: Google has stated… Continue reading SEO Strategies & Tips for 2023 by Miami SEM

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YouTube Updates Its Terms of Service – How This Will Affect Social Media for Business

Posted by Frank Rojas on May 25, 2021

YouTube has recently updated its Terms of Service in order to provide more transparency and clarification about its terms to its users. According to YouTube, the changes involved shouldn’t alter social media for business significantly. The major changes that were announced by the company include the following: Restrictions on facial recognition The right to monetize… Continue reading YouTube Updates Its Terms of Service – How This Will Affect Social Media for Business

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The New Google Page Experience Algorithm and How it Will Affect SEO

Posted by Miami SEM Team on April 15, 2021

The Google Page Experience algorithm is set to launch this May and it presents several different changes that you and your business need to know.  To remain on top of the listings or to continue moving up them, you need to understand how these algorithms will affect SEO in Miami and across North America: Miami… Continue reading The New Google Page Experience Algorithm and How it Will Affect SEO