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Blog, Search, SEO, Trends

Miami SEM’s Comprehensive Guide to Local SEO

Posted by Miami SEM Team on July 19, 2023

Welcome to Miami SEM’s definitive guide to Local SEO. As the leading SEO company in Florida, we pride ourselves on specializing in local SEO strategies and offering fully bilingual services to Spanish-speaking businesses. Understanding Local SEO Local SEO is a strategic process of optimizing your online visibility to attract more local traffic and boost brand… Continue reading Miami SEM’s Comprehensive Guide to Local SEO

Blog, Search, SEO, Strategy

Sidestepping Common Pitfalls: 5 Top Errors in Online U.S. Plastic Surgery Marketing & How to Fix Them

Posted by Miami SEM Team on July 12, 2023

The face of plastic surgery is changing, and it’s largely thanks to the omnipresent force of the internet. This evolution has provided an array of innovative opportunities for marketing, but navigating this complex digital landscape can be a daunting task. Making errors in online marketing is all too common, particularly in highly specialized sectors such… Continue reading Sidestepping Common Pitfalls: 5 Top Errors in Online U.S. Plastic Surgery Marketing & How to Fix Them

Blog, Health & Beauty, Our Services, Trends

Why Plastic Surgeons in Florida Should Choose a Local Agency for Lead Generation

Posted by Miami SEM Team on July 6, 2023

In the competitive landscape of plastic surgery in Florida, it’s essential for plastic surgeons to have a strong digital presence, a responsive, highly informative website, and a well-structured digital marketing strategy that drives lead generation. However, many surgeons hesitate to hire a digital marketing agency due to concerns and uncertainties. This article addresses these concerns… Continue reading Why Plastic Surgeons in Florida Should Choose a Local Agency for Lead Generation

Blog, PPC, SEO, Strategy

How to Measure the ROI of Your Digital Marketing Efforts

Posted by Miami SEM Team on June 27, 2023

Digital marketing is a powerful way to reach and engage your target audience online. But how do you know if your digital marketing campaigns are worth the time and money you invest in them? How do you measure your digital marketing efforts return on investment (ROI)? ROI is a metric that measures the profitability of… Continue reading How to Measure the ROI of Your Digital Marketing Efforts

Blog

Why You Need a Content Marketing Strategy in 2023

Posted by Miami SEM Team on June 20, 2023

Content marketing is the process of creating and distributing valuable, relevant and engaging content to attract and retain your target audience and achieve your business goals. Content marketing can include blog posts, ebooks, videos, podcasts, infographics, webinars, case studies and more. Content marketing is not new but has become more critical than ever in the… Continue reading Why You Need a Content Marketing Strategy in 2023

Blog

How to Create a Winning PPC Campaign in 5 Easy Steps

Posted by Miami SEM Team on June 13, 2023

PPC advertising is one of the most effective ways to generate leads and sales for your business. PPC stands for pay-per-click, meaning you only pay when someone clicks on your ad. PPC ads can appear on search engines like Google and Bing, social media platforms like Facebook and Instagram, and other websites and apps that… Continue reading How to Create a Winning PPC Campaign in 5 Easy Steps

Blog

How to Optimize Your Website for Voice Search

Posted by Miami SEM Team on June 6, 2023

Voice search is becoming more popular and convenient as more people use smart speakers, smartphones and voice assistants to search for information. According to a report by Juniper Research, the voice-based market size could reach $99 billion by 2026. This means that business owners need to adapt their SEO strategy to capture this growing market.… Continue reading How to Optimize Your Website for Voice Search

Blog, Leadership, Strategy

Leadership in Times of AI – 7 tips from the Trenches

Posted by Frank Rojas on June 2, 2023

I know what you are thinking: Not another ChatGPT article! But hear me out: As a leader at Qode Media, Qode Agency, and Miami SEM, I have witnessed firsthand the impact of AI disruption on digital marketing agencies. Introducing AI tools like Jasper, ChatGPT, and Fliki has sent tremors of uncertainty all throughout our industry… Continue reading Leadership in Times of AI – 7 tips from the Trenches

Blog, Leadership, Strategy

4 Pieces of “Wisdom” for Marketers

Posted by Frank Rojas on March 21, 2023

Originally posted in Forbes and updated for this blog. Frank Rojas is a Managing director of Miami SEM, an SEO agency in Miami, Florida. 2022 marked the 10th anniversary of since I started working as a digital marketer. Before that, if someone had mentioned marketing back in my homeland of Cuba, someone else would reply… Continue reading 4 Pieces of “Wisdom” for Marketers

Blog, Google Ads, PPC, Search

The Pros and Cons of Google Performance Max Campaigns

Posted by Miami SEM Team on February 27, 2023

Are you a Miami business owner looking to improve your digital advertising strategy? Google Performance Max campaigns may be the solution you’ve been searching for. This relatively new Google Ads offering promises to deliver superior results compared to traditional search and display campaigns. However, as with any advertising strategy, there are pros and cons to… Continue reading The Pros and Cons of Google Performance Max Campaigns