Social media has become a game changer for businesses; if your businesses doesn't have a social media marketing strategy, it will not be competitive. People are spending more of their free time engaging on social media than ever before, and an effective social media marketing strategy opens a mine of opportunity for businesses. It’s not just about creating a page or profile for your business - it’s important that your business is regularly updating and sharing relevant content for your followers to engage with. Social media is excellent for driving traffic to your website, which makes it a very valuable digital marketing tool.