Social media has become a game changer for businesses; if you don’t have a social media strategy, you are not competitive. People are spending more of their free time engaging on social media than ever before, and an effective social media marketing strategy opens a mine of opportunity for businesses. It’s not just about creating a page or profile for your business- it’s important that your business is regularly updating and sharing relevant content for your followers to engage with. Social media is excellent for driving traffic to your website, which makes it a very valuable tool in digital marketing.