As technology continues to evolve and change, your search engine optimization (SEO) must also adapt its strategies to stay ahead of the game. One approach that is gaining popularity is the use of AI-generated content for content creation. Particularly after the media uproar caused by ChatGPT by Open AI.

AI-generated content can provide a number of benefits for SEO

• First and foremost, it can save time and effort by automating the content creation process. This allows you to focus on other important tasks, such as analyzing data and making informed decisions about your SEO campaigns. 
• AI-generated content can be generated quickly and at scale so that we can deliver more content to our clients faster.
• Another advantage of using AI-generated content is that it can provide a consistent, high-quality output. Since AI algorithms are designed to mimic human writing styles, the content produced by these systems can be nearly as good as, if not better, content created by human writers. This means that we can deliver more engaging and compelling content to your clients, which can help to drive traffic and improve search engine rankings.

However, there are also some potential drawbacks to using AI-generated content in an SEO strategy

•  For one, AI-generated content may not be as unique as content created by human writers. This can result in duplicate content and lower search engine rankings, as search engines penalize websites that use duplicate content. 
• AI-generated content may only sometimes be of the highest quality, as algorithms may not fully understand the context and tone of the content they are generating. Despite these potential drawbacks, there are strategies that you would need to employ in your SEO goals that can effectively incorporate AI-generated content into their clients’ content strategy. 
• First and foremost, you should only use AI-generated content in conjunction with other types of content, such as blog posts and infographics. This allows content strategists to create a well-rounded content strategy that is not solely dependent on AI-generated content.
• Another method is to carefully vet the AI-generated content they use. This means checking the content for quality, uniqueness, and overall effectiveness.

You and your team can also use tools and techniques, such as natural language processing (NLP) and sentiment analysis, to help them evaluate the quality of AI-generated content.

Finally, as an SEO company, you should educate our clients about the benefits and limitations of AI-generated content. This can help clients to understand the value of this approach, and it can also help to manage their expectations. For example, clients may need to be informed that AI-generated content may not always be as unique or high-quality as content created by human writers.

In conclusion, using AI-generated content can provide many benefits for SEO companies and their clients. However, there are also potential drawbacks that must be considered. By using a well-rounded content strategy that incorporates AI-generated content alongside other types of content and by carefully vetting the AI-generated content they use, SEO companies can effectively utilize this approach to improve their clients’ search engine rankings and overall online presence. 

Educating clients and managing expectations can also help to ensure a successful and mutually beneficial relationship with your clients.