Quality search engine optimization is essential for anyone running an online business since it helps you get noticed. If you are new to running a business online, then you likely have some questions about SEO. Here are some common questions related to search engine optimization that are often raised by beginners.
Search engines like Google and Bing are huge sources of traffic for websites. You can draw in some traffic from social media platforms like Facebook but search engines are still used more often to find things online. In most cases, if someone is looking for a product or service online, their search begins online to find what they are looking for. If most people are turning to the web to find products there is all the more reason to optimize your site so you can be found.
Many beginners wonder if it is even possible to rank on a search engine without doing any SEO. For now, however, the only way you are going to accomplish this is through quality SEO. Without SEO you are doing your business a disservice since potential customers would not be able to find you.
If you have zero knowledge of SEO or do not have time to learn it you’ll need to invest in an SEO expert to help you. Hiring an expert is an excellent investment since they can focus on SEO while you concentrate on the other aspects of your business. Additionally, since SEO is ever-changing an expert stays on top of these changes so your site will be able to adapt. An SEO expert can offer a wide range of benefits.
1. Less is More
Use the sort of language that is relatable, simple, and gets your point across. No need to try to impress your audience with a thesaurus – aim to be technical enough to explain an advanced concept in a simple way. If your reader needs to stop to analyze the robotic text that’s laid out before them, Google will likely penalize you.
2. Quality over Quantity
One well-written blog post is infinitely better than several poorly written blog posts. Not only does it reflect better on you to have quality content, but unnecessary content will also go ignored by search engines like Google and Bing.
The internet is a never-ending information ocean. If you want to make your mark, you’re going to have to be persistent. Try reposting your content in several locations – Facebook, Twitter, Instagram, other blogs, etc. The more coverage it gets, the better. You can repost a blog post 2-3 times to your Facebook page.
4. Consult an SEO Professional
Because we know that you have better things to do than work out content strategies, like running your business. Let us handle it for you. If you want to learn more about how we can ensure your website ranks on Google and Bing, give us a call today.