The New Google Page Experience Algorithm and How it Will Affect SEO
- 15 Apr 2021
The Google Page Experience algorithm is set to launch this May and it presents several different changes that you and your business need to know.
To remain on top of the listings or to continue moving up them, you need to understand how these algorithms will affect SEO in Miami and across North America:
Miami SEO and Page Experience
Page Experience is a new algorithm that will affect many various signals in Google Search including safe browsing, mobile-friendliness, pop-up ads and HTTPS. As well, numerous metrics will also be affected in Web Vitals including interactivity, visual stability, and loading speed. Site owners should be aware of and prepare for these new algorithms by implementing changes on their websites immediately.
The changes should include the following:
- Mobile optimization
- Improved page speeds
- CTAs (calls to action)
- Image alt texts
These algorithm changes will influence the rankings of many websites. As a part of the launch, Web Vitals has been introduced to help site owners and webmasters measure the overall user experience of the site to improve it. The new algorithm will have a direct impact on SEO strategies.
Page Experience Explained
Page Experience takes into account how users interact with different pages and how painful or good the experience is for them. Web Vitals will show you the loading speed of your website pages and how fast they can be loaded by others. In terms of interactivity, it will let you know how long it takes for a user to start interacting with the page with either a tap or a click. Visual stability is measured by how much unexpected and perhaps annoying page content movement there is.
SEO and Page Loading Speed
Google estimates that the bounce rate by mobile visitors to a page goes up by 123% if the page takes 10 seconds or longer to load. If there are too many elements appearing on the page, this can have a major impact on loading times and also negatively affects conversion rates. It’s also estimated that the drop in conversion rates can be as high as 95%. Not only can this new Page Experience affect SEO but it will also hinder your conversion and bounce rates.
Page Experience takes all of the aspects mentioned above and groups them as one. This means that all of these factors will have an even greater impact on the search results. It’s also important to note that by 2022 Google plans on introducing a new visual indicator that will show up on these organic search results to show the websites that are meeting the upgraded specifications. This is why it’s so vitally important to address SEO issues now before it’s too late to prevent your site from losing its ranking capabilities.
Page Content And Page Experience
Google has mentioned that it is still critically important to have great content on the page. Even if the experience on a page is really good, it doesn’t override the fact that the content must be great. Overall, this means that if you have good content on your site and it is similar to other relevant content on the web, your page will show up before others if it is optimized well and the other pages haven’t been optimized.
This new Page Experience can give you the upper hand when it comes to your Search Engine rankings. By simply being aware of the new changes and acting on them quickly, you can set yourself up for more success. The key is to act on these upcoming algorithms by making using optimization techniques on your site as quickly as possible.
The goal is to create a fantastic Page Experience, which typically increases engagement. Any site that doesn’t conform to these new benchmarks is sure to be left behind. This will influence traffic and ultimately conversion rates.
Page Experience Has Been Created to Guide Users
With the implementation of the new visual signals that will be shown to users on Google search, users will be able to see which sites will offer them a positive experience. It’s expected that people that are browsing through the search results looking for something specific will look for these signs and skip over any pages that don’t have the specific Page Experience symbol. Simply put, if your site isn’t optimized correctly and you don’t get the symbol appearing beside your search results, your page is going to be ignored.
The First Optimization Step You Need to Take
The first thing you need to do is to gain a better understanding of the different metrics that Google plans to use, which include:
- Cumulative Layout Shift (CLS)
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
While Google has introduced many new algorithms in the past, there has never been one like this one before that is going to be guiding users so powerfully. This algorithm can lower rankings fast like the previous ones but it also gives users more knowledge about the sites they should be visiting and which ones should be ignored. Users will be making their decisions regarding which sites to visit based on this algorithm and the symbols they see when they are conducting their searches.
Google has provided excellent explanations of all these terms and how they are measured. When you know them, you’ll have the ability to do an audit of your site and get your site optimized for the new signals.
This will take some time, however, and it can get quite confusing for a layperson. The best thing you can do is work with an experienced Miami SEO company that can do the required optimizations quickly. Page Experience is going to be a game-changer for Search Engine Optimization and the time to act is now.There has never been a better time to get in touch with an SEO agency in Miami to get help with your website. When you’re looking for a reputable and highly experienced digital agency in Miami please visit our website at www.miamisem.com to learn more. We are a leading, results-driven SEO company in Florida with an impeccable reputation so you know that you can trust us with your valuable business website.